All About Branding
Our passion is branding, and how our clients’ brands are represented and presented is of the utmost importance to us. A brand is unique and should be instantaneously recalled by your target audiences. It boils down to how your clients experience you as a brand, from what they see and how they interact with you in all phases of the client’s decision to make use of your products or services - from choosing you to receiving and utilising your services.
The reason why VICS Distribution Hub goes beyond just placing your logo and corporate identity on your purchased items, we know how important your brand is to you and how it is imperative that we apply it correctly. Why are we such sticklers for branding you may ask? Well, your brand is important to us, because:
- It promotes recognition.
- It helps you to stand out in a crowd of competitors.
- It tells your audience what your business DNA, is and what your company is like.
- It gives your employees motivation and direction for what your business stands for.
- Clients love brands that are recognisable and provide referrals.
- A strong brand assists clients to know what to expect.
- It represents you and your promise to your customer.
- It helps you to connect with your customers emotionally.
- A strong brand provides your business value.
It goes without saying that there are several ways that brands are applied to items and knowing what process is correct and how it is done will assist you in how you want your branding to be implemented. We have a dedicated section that provides you with all the information that can equip you to choose.
“A brand is a voice, and a product is a souvenir.” - Lisa Gansky